Big plans. Real life.

Make your own money. Know what you're getting into.

The honest place to work out whether a side income is worth it for you: what fits your real week, what's a scheme, how to test it in 14 days, and what to sort before you ever quit your job. Real numbers, no income screenshots, no motivational shouting.

Take the free Fit Check →See a sample report

Made by Vee, a mum in Australia who runs several small businesses and reads the fine print so you don't have to. Read her note →

Real numbersEvery figure labelled fact, estimate or unknown
The actual rulesChecked at the source for AU, US, UK, Canada and NZ
No-fuss refundsFull refund within 14 days, no questions asked
A real businessA real person replies, every time
Why we check the fine print

The numbers nobody posts.

Every figure here is labelled and dated, with its source.

US$148

a month: the median side-hustle income for women in the US. For men it was US$247.

FACT Bankrate survey, June 2025
81%

of 118 influencers reviewed by Australia's consumer watchdog posted content that raised concerns under consumer law.

FACT ACCC, December 2023
1 in 2

Australian solo business owners don't put money into their own super. Your employer stops paying it the day you leave.

FACT AMP survey of 2,000 sole traders and small business owners, January 2025

That's why we lead with fit, test small first, and help you check what you'd give up before you quit.

The FIT Method

Find it. Test it. Track it.

Three steps that stop you spending months (and money) on the wrong idea. Every tool in the shop belongs to one of them.

F

Find what fits

Pick the idea that suits your real life: your hours, skills, budget and how much you want to deal with people.

Start here
I

Invest small, test fast

Prove people will actually pay before you build a website, buy stock or quit anything.

Test tools
T

Track what works

Keep the numbers honest, keep what's working, drop what isn't, and stay on the right side of the rules.

Tracking tools
Start here · Find what fits

The Income Fit Test.

Not another list of ideas: your own report. Answer 20 questions about your real week and find out what's worth trying, what it really takes, and exactly how to test it, with lines set in advance for when to keep going and when to stop.

US$19Instant download · full refund within 14 days
What's inside
  1. Your own report: your best 3 of 23 researched ideas, compared side by side
  2. Why your #1 fits you, and what could go wrong for you
  3. Your numbers: break-even and real hourly return from your own price and hours
  4. The rules to check where you live (AU, US, UK, Canada, NZ), sourced and dated
  5. A dated 14-day test, with go, adjust or stop lines set on day one
  6. Plus 23 Opportunity Cards, the Workbook, 12 AI workflows and the Scorecard
Get your report →See a sample report

Footnote: a strong fit means the idea suits your circumstances. It doesn't mean customers will pay. That's what the 14-day test is for.

The shop

Tools for each step.

Real pages, real research, instant download. Tap "What's inside" on anything to see exactly what you get before you buy.

F

Find what fits

Start here

The Income Fit Test

Best if: You have a few spare hours and too many ideas.

Personal reportWorkbook + guides5 countries
What's inside
  • Your own report: your best 3 of 23 researched ideas, compared side by side
  • Why your #1 fits you, and what could go wrong for you
  • Your numbers: break-even and real hourly return from your own price and hours
  • The rules to check where you live (AU, US, UK, Canada, NZ), sourced and dated
  • A dated 14-day test, with go, adjust or stop lines set on day one
  • Plus 23 Opportunity Cards, the Workbook, 12 AI workflows and the Scorecard
US$19See inside →

Video Course

Best if: You'd rather be walked through it.

Welcome + 6 videosAbout 11 min
What's inside
  • A welcome plus six short videos, one for each tool
  • Watch it, then do it: the kit in order
  • Narrated walkthroughs of every page
US$6See inside →
I

Invest small, test fast

Find customers, price it, look the part

14-Day Tracker

Best if: You like ticking things off on paper.

Printable PDF12 pages
What's inside
  • Daily half-pages for all 14 days
  • Conversation log and money log
  • Day 14 summary page
US$4See inside →

First 5 Customers

Best if: You know what to sell but not who to ask.

PDF21 pages
What's inside
  • Word-for-word scripts for all 23 ideas
  • Where to look for your first customers
  • What to say, and how to ask without feeling pushy
US$7See inside →

Price It Right

Best if: You're not sure what to charge.

PDF7 pages
What's inside
  • Work out a first price you can stand behind
  • Quote and invoice templates
  • Discount and price-rise scripts
US$5See inside →

Your Little Offer Kit

Best if: You want to launch a small digital product this weekend.

PDF30 pages
What's inside
  • 25 little-offer ideas and a four-question scoring worksheet
  • A Saturday and Sunday hour-by-hour plan (or 4 evenings)
  • Outline, design and quality checklists, plus simple pricing logic
  • Gumroad setup steps, fees checked Oct 2026, and description templates
  • Sales page, 5 launch posts, 5 story slides, DMs and a launch email
US$19See inside →

Brand-in-a-Box

Best if: You want to look professional from day one.

4 editable templatesPowerPoint files that import into free Canva
What's inside
  • Service menu and price list
  • Six launch posts
  • Shop banner, plus a how-to guide
US$9See inside →

Get Found

Best if: You want people to find you without paying for ads.

PDF13 pages
What's inside
  • How people find sellers on 12 platforms
  • Explained in each platform's own words
  • What to do this week on yours
US$7See inside →

VA & Online Business Manager Starter Kit

Best if: Your fit is virtual assistant or admin work.

PDF25 pages
What's inside
  • Choose your first 2-3 services and turn them into a simple services menu
  • Pricing worksheet, discovery-call script and client welcome email
  • 20 short SOP templates for everyday VA tasks
  • Weekly client report, boundaries scripts and a tools overview
  • When to grow from VA to OBM, plus a first-30-days plan
US$29See inside →

Etsy Digital Downloads Starter Kit

Best if: Your fit is printables or digital downloads.

PDF21 pages
What's inside
  • A niche scoring worksheet and a free demand check
  • What to avoid: trademarks, flooded printables, copying
  • A first-10-products plan and a listing template
  • Pricing, mock-up, file delivery and launch checklists
  • Pinterest basics and a calm 30-day plan
US$29See inside →

Pinterest Manager Starter Kit

Best if: Your fit is Pinterest or social media management.

PDF20 pages
What's inside
  • What a Pinterest manager does, and choosing a niche of clients
  • 3 example service packages and a client onboarding questionnaire
  • Keyword research workflow and pin design checklist
  • 4-week pin calendar and monthly client report template
  • Finding first clients, boundaries scripts and a first-30-days plan
US$29See inside →

Tutor & Lesson Starter Kit

Best if: Your fit is tutoring or teaching a skill.

PDF23 pages
What's inside
  • Choosing your subject, student type and platform vs direct
  • Lesson plan template, first-lesson structure and a trial script
  • Welcome, reschedule, progress and payment message templates
  • Cancellation policy template and a safeguarding note
  • Pricing worksheet, first 5 students plan and a 30-day plan
US$29See inside →
T

Track what works

Money, plans and paperwork

Side Income Money System

Best if: The first payment has landed.

SpreadsheetPDF guide20 pages
What's inside
  • How to set up a separate account and a receipts system that runs itself
  • A guide to every tab of the spreadsheet: income, expenses, tax set-aside, monthly summary, year-end
  • Registration, threshold and record-keeping notes for AU, US, UK, Canada and NZ
  • A 20-minute monthly money routine you can do with a cup of tea
  • A year-end pack checklist and a clear guide to when an accountant is worth it
US$19See inside →

The 90-Day Grow Plan

Best if: Your 14-day test came back promising.

PDF23 pages
What's inside
  • Three 30-day phases: prove it again, make it repeatable, make it steady
  • Weekly goals and 30-60 minute daily tasks for all 12 weeks
  • Decision checkpoints at day 30, 60 and 90, based on evidence, not hope
  • Simple systems: customer sheet, templates, payments and records
  • Pricing, stop-or-pivot and energy pages, plus a day-90 decision page
US$24See inside →

Client Paperwork Kit

Best if: You sell a service to clients.

PDF24 pagesTemplates
What's inside
  • A proposal template and a simple service agreement to adapt
  • A client onboarding form and a plain-words privacy note
  • A polite, step-by-step invoice reminder sequence
  • An offboarding and handover email, plus a testimonial permission form
  • "Get it checked": where to find a local lawyer or free legal help
US$19Coming soon

AI Business Assistant Pack

Best if: You want help with the writing and admin.

PDF60 prompts
What's inside
  • 60 fill-in-the-blank prompts in 10 everyday sections
  • Finding customers, offers, emails, social posts and listings
  • Admin, pricing thinking, client delivery and reviews
  • Weekly planning prompts that fit around your life
  • A plain-English guide to using AI safely and honestly
US$12Coming soon
S

Opening a Shopify store?

Personalised, written, no calls

Shopify Launch Pack

Best if: you're opening a Shopify store and don't want to start from a blank page.

Personalised3 business days
What's inside
  • Brand Blueprint with palette and fonts
  • 10 Shopify Sidekick prompts, in order
  • Homepage copy and 5 product descriptions
  • Photo briefs, 3 launch emails, 6 social posts
  • Store launch checklist
US$49See what you get →

Shopify Launch Intensive (Pilot)

Best if: you're launching within a month and want your store reviewed before you publish.

Pilot3 placesNo calls
What's inside
  • Everything in the Launch Pack, for up to 10 products
  • A written review of your store
  • A 30-day launch plan
  • One revision round
US$499See the pilot →
+

Instagram and content tools

For when you're ready to grow an audience

100 Faceless Hooks

Best if: You stare at a blank screen every time you post.

PDF12 pages100 hooks
What's inside
  • 100 numbered fill-in-the-blank hooks, grouped by goal
  • 20 honest "comment KEYWORD" calls to action
  • 5 worked examples across VA, Etsy, tutoring, baking and Pinterest
  • A "make it yours" worksheet and a what-not-to-do list
  • A 7-day hook practice plan, about 20-30 minutes a day
US$9See inside →

Comment-to-DM Kit

Best if: You want 'comment a word, get the link' on Instagram.

PDF27 pages3 DM flows
What's inside
  • How comment-to-DM works, plus a before-you-start checklist (checked Oct 2026)
  • Keyword rules and 30 keyword ideas grouped by niche
  • ManyChat set-up walkthrough, plus a free saved-replies alternative
  • 3 complete DM flows word for word: freebie, product link, service booking
  • 10 caption templates, 5 story prompts, testing, troubleshooting and a weekly tracker
US$12See inside →

30-Day Faceless Content Plan

Best if: You want a month of posts planned for you.

PDF40 pages10 editable templates
What's inside
  • 30 days planned: 12 reels, 10 carousels and 8 story days, in a teach, trust, show, sell rhythm
  • 30 fill-in caption templates and 30 daily story prompts with polls and question stickers
  • 25 b-roll ideas you can film without your face, plus a 30-45 minute daily routine
  • A gentle launch week for your offer, with 10 matching carousel templates (T01-T10)
  • Keyword, hashtag and accessibility guides, a tracking sheet and a day-30 review page
US$17See inside →
The Receipts · free

The Honest Income Index

Our research on 23 income ideas, free and searchable: what each one really costs to start, the hours it takes, how long to a first dollar, who pays and the catch. Every number labelled.

  • Start-up costs and ongoing fees
  • Realistic hours and skills
  • Who pays, the catch, and what's still unknown
Browse the index →
A note from Vee
Hi there,

Her Little Empire exists because I think more women should have real options: money of their own, more say over their time, and a life that actually fits.

I don't practise law, but I was called to the Bar and spent my career in policy and regulation, so I read the fine print for a living. That's what goes into everything here: real research, honest numbers, no nonsense.

You won't see my face (I'd rather keep my family off the internet), but you'll always know who you're buying from.

Vee x

Read the full story →

Coming next

What we're building.

No launch dates until they're ready, and no countdown timers. Follow along on Instagram to hear first.

Questions

The fine print.

Because we'd want to know too.

Who's behind Her Little Empire?

Vee, a mum based in Australia who also runs a clothing label, a software studio and a Shopify app, and has published children's and colouring books. She was called to the Bar of England and Wales (she does not practise and is not admitted in Australia) and has a Master's in Public Policy and a background in policy and regulation. Her Little Empire, ABN 38 813 430 864. Write to hello@herlittleempire.com and a real person replies.

How is this different from free side-hustle quizzes?

A quiz gives you a list. The Income Fit Test gives you a decision and a plan: your best three ideas compared, why your first pick fits you and what could go wrong, your break-even and real hourly return from your own price and hours, the rules to check where you live, a dated 14-day test, and go, adjust or stop lines you set before you start. You can see a full sample report before you buy.

Will this make me money?

We can't promise that, and we won't pretend to. What we can do is help you pick an idea that suits your life, test it cheaply and read the results honestly. Any figures we show are labelled as fact, estimate or unknown.

Is this legal or financial advice?

No. Everything here is general information to help you ask better questions and find the right official sources. For advice about your situation, speak to a registered professional in your country.

Which countries is it for?

Our rules research covers Australia, the US, the UK, Canada and New Zealand. Prices are in US dollars.

What if it's not for me?

Email hello@herlittleempire.com within 14 days of purchase for a full refund. No questions asked.

Why don't you show your face?

Privacy, mostly: there's a little one involved. But faceless isn't anonymous. Our business name, ABN and contact details are on every page and product.